Fresno, CA – In today's troubled economic times, most businesses are facing a singular challenge. They know that at the end of this downturn, there will be several proverbial 'empty spaces at the table' in their business service sector. And whether they are one of the companies that come out on top and are able to capitalize on their sectors new competitive playing field will be based on the decisions and actions they are taking today.

Every potential prospect for a business is valuable. Customers are looking for solid, reliable, and trustworthy companies to invest, spend, and fulfill their needs. Whether a company is in magnetic resonance imaging or fixing broken household plumbing, customers still make decisions on choosing a business based on what they see and hear. If a company is in a competitive market it's more important than ever to make certain they are putting the best face on their business. Whether that is their print marketing or their Internet site or their media advertising, what these images convey about their business may well decide whether a prospective customer chooses them over their competitor.

With the year 2010 fast approaching, more people than ever are turning to the Internet for their basic information needs. Online retail sales, this past Christmas, were up when all other retail sales were down. Besides looking for low-cost purchasing options, people are also realizing that the Internet is where you can find information fast and easy. One sure-fire way to build on or improve your sites effectiveness is to properly gauge its current traffic and usage. Many companies today simply don't have enough information about the quantity and quality of the people visiting their sites. Troy Vasquez, a Senior Vice President with Digital Attic in Fresno, California, is a proponent of getting the facts about your site visitors. "There are plenty of low-cost and easy to implement web solutions out there. And we have found that many of our clients just didn't know what was working and what wasn't without this information. It's really essential", says Troy, a fifteen year veteran building Web sites. "Without it, you are somewhat walking around blind to the possibilities of what your site could be doing for you."

Founded in 1992, Digital Attic has been around well before the Internet bubble of the late nineties. Unlike many of their competitors who started up after this time, they learned some valuable lessons about what makes a successful Web site, and what doesn't. "We recently launched a new content management solution, which we call Foundation," Troy remarked proudly. "We got tired of re-inventing the wheel every time one of our clients needed a database-driven dynamic site, so we took our best experiences and built a framework from which our clients could manage the majority of their site. And from that starting point we can develop additional modules that can extend and broaden their solution to offer unlimited features and functionality. It's a truly scalable and practical solution for companies large and small."

A few of the recent sites launched using Digital Attic's new CMS (content management system), have included some well know California companies and organizations, like Save Mart Supermarkets, the Central Valley Tea Party, the Fresno County Workforce Investment Board, Telemundo48 of San Jose, New Life Community Church, and others. Content management systems have become much more popular in recent years because they allow site owners the ability to take broader control of the information and content presented. This control can give them an edge over their competitors, which can obviously lead to more sales.

The answer to the question of whether the Web can help companies weather this economic storm is fairly clear. As any sailor will tell you, when a storm comes up you need to trim your boat and adapt your ship to the storm. You can't simply sail ahead as if nothing has changed. A company's Web site in today's marketplace is simply another extension of themselves. If adapted properly to their potential clients needs and expectations it will perform well. And if truly exceptional it will certainly out-perform many of its competitors. Certainly this is a good strategy for growing your business in today's rapidly changing economy.

About Digital Attic

Digital Attic is an award winning, full-featured Web, video and print services company based in Fresno, California. Started in 1992 as the first animation and video production facility in the Central Valley, Digital Attic soon found itself immersed in the booming Internet industry, and quickly became a leading provider of quality Web design, development, and hosting services. Digital Attic works closely with clients to ensure they get the solutions they need to face the changing world we live in. Their most recent innovation, Foundation CMS, is a fully customizable content management solution that includes a solid framework, a scalable database, and whatever look and feel the client desires.

Visit them online at: www.digitalattic.com